GoodWe, a global leader in solar inverter manufacturing and energy solutions, has been named among the Top 30 Brands in the 2024 Forbes China Go-International Series. This recognition highlights the company’s outstanding achievements in globalization, innovation, and its role in shaping global markets.
At the award ceremony, Cameal Yu, International Marketing Director of GoodWe, expressed gratitude for the recognition: “This award is a testament to our brand’s success in global expansion, made possible by the support of our customers and employees worldwide. At GoodWe, we believe in creating and winning together, and we will continue to lead with reliability and trust, strengthening our commitment to the global energy transition.”
The Forbes China Go-International Series celebrates businesses that have excelled in navigating international markets, demonstrating resilience, innovation, and sustainable long-term strategies. As a leader in the renewable energy sector, GoodWe is recognized for its extensive global network, which spans operations, manufacturing, and customer service across more than 100 countries. Solar inverters are at the heart of GoodWe’s product range, enabling individuals, businesses, and communities to embrace renewable energy solutions worldwide.
Customer-Centric Globalization Strategy
GoodWe’s focus on local services has played a pivotal role in its international growth. The company opened its first international service center in the Netherlands in 2014, marking the beginning of its strategic expansion into the European market. Today, GoodWe’s global presence includes 11 overseas subsidiaries, 27 sales and service centers, and a workforce of nearly 5,000 employees worldwide.
Enhanced Manufacturing Capacity to Meet Global Demands
GoodWe’s manufacturing strategy is integral to its success, ensuring the delivery of high-quality products tailored to regional market needs. With four global production bases, the company recently launched its first overseas facility in Vietnam and expanded its largest base in Guangde, China. Additionally, GoodWe has started operations at a dedicated heat pump manufacturing site in China.
Strengthening Sustainability Initiatives
GoodWe is committed to sustainability, engaging in international ESG ratings and hosting industry-focused conferences and workshops. The company’s initiatives also include product donations and biodiversity protection efforts. As one of the first companies in China to receive the European product carbon footprint certification, GoodWe is further advancing its sustainability agenda. In late 2023, the company established the Sustainable Development Research Institute to strategize long-term sustainable growth.
Looking ahead, GoodWe remains focused on leveraging innovation, local partnerships, and responsible growth to contribute to the global energy transition and expand its impact towards a sustainable, low-carbon future.
